Health coaches are trained in helping patients make healthy lifestyle behavior changes. When cross trained in both functional medicine and health coaching techniques, this qualifies them to partner with primary care providers to serve as the implementers of the patient/provider co-developed therapeutic plan. Health coaches extend the provider’s reach by offering individualized guidance and support in implementing therapeutic plans, addressing barriers, and working through the day-to-day challenges that arise as patients continue on their journey toward health and well-being.